Name: Noriel, 20
Country: Puerto Rico
Breakthrough: Noriel is the lead artist on the Trap Capos compilation, the first trap release to debut at No. 1 on Latin Rhythm Albums. He’s also savvy with collaborations: The project’s “Cuatro Babys” (“Four Babies”) features rising star Maluma as well as Bryant Myers, and its video has tallied more than 34 million YouTube views.
What Sets Him Apart: “Trap’s hook is its forbidden quality,” says Jonathan Gandarilla, the compilation’s executive producer. “Noriel says the things you normally can’t say, and the kids listen.”